We do Branding.
We ride on the backbone of Entertainment
through the use of Art, Technology.. and Space.

IMAGINABLETOREALITY

TELLING YOUR STORY,
SHOWING YOUR STORY,
INVOLVING THE AUDIENCE IN YOUR STORY.

FINDINGYOURMOJO

If you have a BRAND, you have a STORY.
All you need is SPACE.
We help AMPLIFY your Brand in a bespoke memorable manner

SKYPORTALS

Openings and Discoveries.

THE TALK
Client wanted an immersive experience that is integrated into its viewing vantage.

THE REALIZATION
We gave Client an integrated portal. Integrated not just physically with the vantage but also integrating the need for sustainability as representative by Gardens By The Bay. A mixed-hyper-reality installation.

ORGANISEDCHAOS

A Visual Wonder.

Welcome to Organized Chaos.
Variable speed, 360-degree experience, random motion, infinite form and a touch-pad that lets you experience (and control) form and chaos, simultaneously

THE TALK
​’If Yan can cook, so can you’. Attainable and affordable, with icebergX.

THE REALIZATION
A T1 kinetic rain parallel and more, completely designed and built in-house. 468 spheres, 25 motors, 468 pulleys, 12,000 feet of wire ropes, 6,000 lines of coding and 36 weeks later.

HDBGALLERY

Taking you Behind the Block.

THE TALK
Client wanted to rebuild their existing gallery.

THE REALIZATION
We amplified the Client’s Brand; ‘More Than People With Hard Hats’ by unveiling what goes on behind the block (of flats). We uncover the layers of meticulous planning and creativity that goes into building not just blocks of flats but a community. We revealed the ingenuity of HDB.

OUEGALLERY

Singapore’s Trendiest Address goes Immersive.

THE TALK
Client wanted to add vitality to glass facade, originally proposed with an overlay of LED light mesh portraying the usual world time and map.

THE REALIZATION
We gave the Client ‘Ponderwonderaweditto’. A massive 32m x 11m projection glass facade. A dual facing experience; interactive from the the inside over two levels and a spectacle from the outside. It is the world’s largest interactive glass projection. 8,000 pixel resolution portraying the ancient Chinese 3-word Classics, a surreal circus of textures, color, motion and an interplay of 30,000 digital butterflies. A spectacle that is intellectual, artistic and engaging.

OUEWAYFINDERS

A Wayfinder like No Other.

THE TALK
Client wanted a large wayfinding directory for their mall.

THE REALIZATION
We gave Client a hyper-resolution 8,000 pixel wayfinding playground. A huge 5m, immersive, expressive platform that can be defined as art, entertainment and yet utilitarian. It even imitates the actual rainfall and thunder right outside the mall! The largest, most fun Wayfinder in the world allowing up to 6 users where the discoveries of the mall can be (literally) shared. We redefined the traditional Wayfinder.

OUESHOWSUITE

See your future address – Today.

THE TALK
Client wanted a show suite for tenancy procurement for their new mall.

THE REALIZATION
We gave Client a scripted 35 minute ‘Journey’. A massive 10m presentation wall worked via hand gestures in an immersive 3D world of our factual CBD, with OUE at ground zero. Footfall, heads, square footage, office, residential, commercial, retail, current / projected, tenancy take-up, all critical catchment data at fingertips and there can be more than 10 fingers since it allows multiple presenters in a sitting! Presentation at its best and it is not Powerpoint.

A*STAR

Another Dimension.

THE TALK
Client wanted to showcase their massive use of technology in their R&D under the Smart Nation Initiative.

THE REALIZATION
We gave the Client ‘Walk The Talk’. Illusory visuals designed around a simple styrofoam half-sphere on the wall resulting in a dynamic, concise and visually arresting way to communicate the brand, all through hand gestures. Clever, meaningful and magical use technology to sell technology. A classic mixed-reality installation.

iceberg design

Iceberg Design, our sister company is a boutique post-production facility based in Singapore and Kuala Lumpur, with satellite resources in Indonesia and Poland. Veterans in Editing & Finishing, Visual Effects and Design & Motion. For TV commercials, documentaries, feature films and installation specific content (museums, events and shows).

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TheTeam

LETSTALKEXPERIENCE

Call or email or visit us for first hand demo experience at our studio lab.

icebergX

jon griffin
creative director
jong@icebergx.com
+65 9819 1627

iceberg design

rosie lee
business development
rosie@icebergdesign.com
+65 9137 0006
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